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Buy Now
Business
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How to become Customer Driven
Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: - The 'Boomerang Principle' (bringing the customer back)
- How to get the feel of the market place
- How to listen effectively to the customer
- Customer panels
- Why you should increase the number of complaints
- How to introduce fun and surprise into business.
An essential handbook for managers, company directors, employees and students.
Links
Feargal's personal website
Cover Gallery: other covers for this book
Praise for Crowning the Customer
'Everyone in business should read Crowning the Customer' Today FM
'Instinctively and obsessively, Feargal Quinn looks at business the way his
customers do: noting the apparently tiny things and drawing from them huge conclusions. No theory is advanced without practical, entirely convincing, examples. And not a single instance of management-speak. The very best businessmen will be the first to welcome this splendid book.' Sir Martin Sorrell, CEO, WPP
'Listen to customers. Lots of people say this now, but Feargal said it
first. He created a wonderful supermarket built around the shopping
experience and which became a model for retailers around the world. The book explains how it was done in a simple, clear way. It's a unique story from a unique person.' Sir Terry Leahy, Chief Executive, Tesco
'Customer service is simple, focused and about engaging your people first.
Feargal's book shows you just how to do this.' Allen Leighton, Chairman, Royal Mail
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