You have to try new things …

I’m really excited about an exciting new collaboration between us and Movies @ cinemas. Later this week the pre-launch hype is going to start for The Secret of Kells movie, which is released on 6 March in Ireland. Movies @ are going to see how many of their customers, in both Dundrum and Swords, want to “take the magic of Kells home” with them, in the form of our lovely picture book and novelisation of the film.

Not only that, but they are being amazingly generous with display space in their cinemas, with banners, posters and time on their plasma screens: here is one of the banners.kellsbanner-copy

I didn’t mention the great fun that was had at the premiere of the film on Sunday in Savoy 1, as the closing film for the Jameson Dublin International Film Festival. We walked up the steps to avoid the indignity of being physically removed from the world’s shortest red carpet! The cinema was jammed, the film looked and sounded great and director Tomm Moore pulled about 50 people onto the stage at the end to take a well-deserved bow.

After that it was off the to Long Library in Trinity College, where the real Book of Kells is held, for a great after-show party: I  have never been there at midnight with a glass of wine in my hand, and it is certainly to be recommended. Lots of people were buying our books to get them signed by Brendan Gleeson, Mick Lally, the other actors, director, producers (including the producer of Les Triplettes de Belleville, one of my favourite animated movies, who were also the main producers on this film) and the only downside was that it was a school night, so we had to leave before the real partying began …

I could get used to all this movie business stuff, you know …