If you go into your local Unicare Pharmacy any time in the next two months you will see a slightly unusual display on the counter: a perspex counterpack with half-a-dozen copies of It’s Called Dyslexia, a new title from The O’Brien Press, produced in association with the Dyslexia Association of Ireland. It’s a child-friendly introduction to what dyslexia means and how best to manage it. It’s unusual to see books in a pharmacy, but dyslexia can be a hidden problem, so we felt that making the book visible and available beyond the bookshops was important.
The books have only been on sale for a few days, and so far the results have been really good! Thanks to the lovely people in Unicare for taking a chance with this.